Introducing “Ideas by We”

WeWork

WeWork has redeveloped its editorial platform into “Ideas by We,” featuring content on work, life, travel, the future, and growth.

Definite Article provided editorial support and content strategy for the Creator, which was the forerunner to Ideas by We, by developing an editorial team, art direction, and ideation for the next phase of WeWorked branded content. We commissioned ten feature articles for the new site and developed a workplace advice series with author Jen Doll, “Work Flow,” which helps readers navigate the intricacies of office life.

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Content Strategy, Editorial Services, Art Direction
For
Published on
15-02-2019