“What Happens When a Billion People Meetup?”

Meetup

A vision of the future from Meetup co-founder Scott Heiferman, on the occasion of the company’s acquisition by WeWork, in which he describes how technology will give people real access to each other, establishing a collective sense of hope.

Definite Article worked with Heiferman and the Meetup communications team to develop the concept, voice, and and packaging, including direction, of this piece, which was used

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Published on
28-11-2017